November 20, 2018 – Forbes – “The success of Amazon, the death of retail.” The media continually repeats this narrative. But they’re wrong,” says Ashley Alderson, founder and CEO of The Boutique Hub.

“Independent retailers are on the rise. Independent fashion boutiques are building multimillion-dollar companies and doing it with e-commerce and fewer than three physical locations across the country. I’ve seen this up close since founding The Boutique Hub five years ago. Our digital media community for the boutique movement has more than doubled in the past year alone. Small is the new “big box,” and boutiques are cashing in on the market.”

“Small Business Saturday is a grassroots campaign to promote small businesses. It’s coming up this weekend, but consumer excitement for small retailers is not confined to one day of the year. The “Shop Small” movement is shaping the future of retail and not just because millennials want to do business with local, socially impactful companies. Here are the lessons that businesses of all industries and sizes can take away,” says Alderson.  Read the story in Forbes.