June 3, 2019 – The Philadelphia Inquirer – Baby Depot, Burlington Stores’ selection of baby clothes, strollers, toys, and other accessories, is one of the New Jersey company’s top-selling categories, especially after the Toys R Us liquidation.
Burlington now displays its toys “front and center” in stores, where as in the past they would be moved to the back of the store once the holiday season ended, Thomas A. Kingsbury, Burlington Stores’ chief executive officer and chairman, told analysts last week.
“We’ve been able to really capitalize on what’s currently happening in the marketplace,” Kingsbury said referring to the bankrupt competitor, which was liquidated in 2018 — Toys R Us now operates as Tru Kids under a new ownership, which has plans to revive the brand in time for 2019 holiday sales.
Last week, Burlington said the increase in total sales by 7.3 percent to $1.6 billion in the first quarter of 2019 was in part due to strong sales at Baby Depot stores.
Read more at The Philadelphia Inquirer.