February 11, 2021 – Tech Crunch – Maisonette, a four-year-old, New York-based company, has aimed from the outset to become a one-stop curated shop for everything a family might need for their young children.
That plan appears to be working. Today, the company — which launched with preppy young children’s apparel and has steadily built out categories that include home décor, home furniture, toys, gear and accessories — says it doubled its number of customers last year and tripled its revenue. Indeed, even as COVID could have crimped its style — sales of children’s dress-up clothes slowed for a time — its DIY and STEM toy sales shot up 1,400%.
Though the company keeps its sales numbers private, its growth is interesting, particularly given the unabated growth of Amazon, which became the nation’s leading apparel retailer somewhere around the end of 2018.
Seemingly, much of Maisonette’s traction owes to the trust it has built with customers, who see its offerings as high-end yet accessible relative to the many luxury fashion brands that are also increasingly focused on the children’s market, like Gucci and Burberry.
Specifically, the 75-person company has a merchandising team that prides itself on working with independent brands and surfacing items that are hard to find elsewhere.
Maisonette also launched its own apparel line roughly 30 months ago, called Maison Me. Focused around “elevated basics” at a more reasonable price point, the line, made in China, is seeing brisk sales to families who buy items time and again as their kids outgrow or wear holes in them, says the company.
Read more at Tech Crunch.