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BETWEEN THE SHOWS BY TINA BARRY

 

Between the Shows: April 24, 2009

 

 

UNCOMMONLY CUTE

Homebase: Westchester, NY

DESIGNER: Allison Friedland

Sizes: Apparel 3 months to 6 years, leather slippers NB to 3 years; Wholesale prices: Tees $11-$12, slippers $20-$24

 

Like so many new mothers, Allison Friedland searched for clothing that was "hip and trendy (but not edgy or insulting)" and came up empty handed. In 2004, Friedland, who holds an MBA from the Stern School of Business at New York University, put her marketing experience at American Express and the Showtime Networks to good use and launched Uncommonly Cute. Now little Samantha has sweet T-shirts with fun messages and so do Friedland's fans that look for uncommonly cute items.

 

Friedland is excited about her website's recently launched "build-a-bootie" feature, which allows customers to create their own soft-soled shoes. The soft leather slippers come in three styles that can be customized by color, child's name and font type.

 

"Build-a-Bootie" soft shoes that stay on little feet.

 

 

A message any parent would agree with.

 

 

Diva in training.

 

 

Getting (Sesame) Street cred.

 

Uncommonly Cute

Tel: 917-217-2150

E-mail: Allison@uncommonlycute.com

www.uncommonlycute.com

 

 

Originally published April 24, 2009

 

 

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