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Fall/Winter 2011 Children's Club: The 'Ideas' of March - Ready to 'Wear' (wearables and clothing related accessories) part 1 It's not just the Ides of March, but the 'ideas' of March, where the March ENK Children's Club (March 6-8, 2011) is concerned. Indeed, it's not just about products and items that look good, but that have a good idea behind them. As I covered the trade show, in search of the best of the best for infants to tweens, in the 'accessory' arena, I kept thinking about the 'BIG' idea behind the line, the product, or in the best cases, both! These are some of the ones that stood out this time around.
Versatile, urban, stylish, accessories for babies and parents Designer: Rebecca Campora Wholesale: $9 - $89.50 Sizes: Newborn - 5 years What's the BIG idea? In a word, 'EVERYTHING' where this company is concerned, because Ms. Campora's whole premise is coming up with one smart, practical, useful, and ingenious idea after another; finding new ways to add comfort and make life easier (not to mention better looking). But if I had to single out just one 'new' idea that stood out for Fall 2011, it is making her great looking products even more lightweight (thus, more practical, more versatile, etc.) than ever.  Standout: The new lightweight Pookie Poncho with detachable hood.  Standout: The new quilted stroller bag.  Standout: The lightweight quilted baby Polar Igloo (a convertible stroller car seat and the ultimate in child's winter protection) with matching hat and booties.
Tel: 212-302-0888 E-mail: sales@7amenfant.com
Fine quality children's wear Designer: Barbara Gold Wholesale: $2.50 - $9.50 Sizes: Boys 4 - 7, Boys 8 - 14, Boys 8 - 20, Girls 4 - 6X, Girls 7 - 14, Girls 7 - 16, Infant, layette, preemie, toddler What's the BIG idea? This Italian brand is known for its classic, not trendy items (they are known for their socks), specializes in Egyptian cotton, and they pride themselves on offering the best product for "less". 
Standouts: The mercerized cotton ankle socks (ruffle trimmed, decorated with pearls or rhinestones, embroidered, piped, etc.
Tel: 718-436-9684 E-mail: carlinosocks@aol.com
Baby clothing gift sets from England Designer: Eve Merson Wholesale: $30 Sizes: Infant, layette What's the BIG idea? A complete collection of high quality baby clothing that is elegant and classic (but with a twist), AND most importantly, completely 'gift ready' (everything is sold as a set and comes perfectly presented and packaged in its own gift box, wrapped in tissue, on a beautiful hanger, with the appropriate matching accessories, and a stuffed animal). They especially focus on items for baby boys (there is "nothing like it in the market") because the market is admittedly flooded with girlie items.  Standouts: The baby boy's 3-piece sets which include a polo shirt, crisp khaki or navy pants, and a pullover vest, cardigan, or pullover in a classic pattern (argyle or stripe), or one that is solid and cabled and has a contrasting stripe trim. 
Standouts: The boys' hooded quilted microfiber pale blue coat, footie, and little girls' pale pink 'bubble hem' coat with a bow.
Tel: 212-947-5611 E-mail: sales@eurokids.com
Edgy & fun styles for boys and girls Designer: Rose Jannuzzi Wholesale: $8.50 - $30 Sizes: Baby - 6X What's the BIG idea? This gift oriented collection is all about customizing to order and 'more is more' (not less is more); they listen to what their customers want, and are constantly adding more appliqués (they have over 300 different ones), more themes (like the new travel themed items), more styles (more styles in their ever popular birthday tees), more colors, and more 'extras'. They plan to show their collection on YouTube immediately after the end of the Children's Club show (a first!).  Standout: The new birthday appliquéd colletion. 
Standout: The brand new 'Ooh la la Paris' themed collection (cotton tees and little tiered dresses decorated with a poodles or the Eiffel Tower)  Standout: The tank top with a bow and large flower that clips off for easy care.
Tel: 888-725-4222 E-mail: info@jannuzziclothing.com
Traditional layette with an innovative twist Wholesale: $4 - $120 Sizes: Infant, layette, preemie What's the BIG idea? A layette collection (complete with coordinating accessories and gift products) using high quality, ultra soft, ultra luxurious Peruvian Pima cotton - which is the most gentle for baby's skin.  Standout: The reversible novelty intarsia blankets (in graphic stripes with a train or sailboat).  Standout: The musical pillows.
Tel: 732-345-5073 E-mail: tatianaoffice@aol.com
Fun and sophisticated line of layette Designer: Claudia Collins Wholesale: $17.50 - $24 Sizes: Infant, layette, preemie, toddler What's the BIG idea? It's all about adding a refreshing "New Perspective" to layette, thanks to subtle and sophisticated design, attention to detail, and the use of only the highest grade Pima cotton and "delicate hand embroideries". 
Standouts: The ultra soft and ultra plush velour zip front hooded footie with appliquéd detail and striped accents, and coordinating accessories (blankets, bibs, hats), done in chic black or holiday perfect Christmas red.
Tel: 732-747-2797 E-mail: matthew@magnoliababy.com
Seen at the March 2011 ENK Children's Club; Originally published April 4, 2011
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