THE ONLINE SHOPPER BY TINA BARRY

Spring Showers

Selecting shower gifts is easier now than it was ten years ago when my friends were having babies. While there were plenty of gift items to choose from when I was shopping, the variety of styles was minute compared to what's available today. Since that time the infant gift market has taken off, racking up sales in the billions.

Part of the giftware surge can be attributed to moms who were frustrated with the lack of wide bibs, funky T-shirts, or hip diaper bags when their children were small, then started businesses to fill the void. I meet these entrepreneurs at the New York apparel and gift trade shows. Some chose to keep their ventures small and manageable, others have created big businesses with sales representatives all over the country. And big name designers such as Kenzo have added children's wear divisions with an emphasis on infant sizes too. The result is the kind of mind-boggling assortment of baby goods that I found at the February New York International Gift Fair in New York.

With so many shower gift options, what do you select? Because I'm a fixture at the industry trade shows - and manufacturers from all over the country keep me up to date on their latest products - I'm in on the hottest gift trends.

And what are those trends? There's an overall movement toward modernism. Clean lined goods, whether it's apparel or room décor, has edged out fussier items. Even goods that reference a bygone era, are less embellished than a few years back and their graphics stay simple. And funky goods - T-shirts, slippers etc. - are a little irreverent.

To make your gift giving easier, I've culled the best gift baskets offered online. Order one and you'll need nothing more than a bow and a card. If you're a do-it-yourselfer, I've included gifts that make an impact given solely - or as part of a fabulous gift basket that you design yourself.

 

GIFT BASKETS. Before reading becomes a dying art, get kids hooked on childhood classics. Blueberry Babies' (blueberrybabies.com) "First Library Collection" ($68) is an adorable hand painted wooden box filled with favorites like "Runaway Bunny" and "Goodnight Moon." Is there anything better than the sound of pages turning?

Open the vintage-style red suitcase from the people at Jen Klair Kids (jenklair.com) and you'll find a blue striped photo album, Burt's Bees buttermilk lotion, Burt's Bee's diaper powder, and two cotton bibs, one printed with airplanes, the other boats ($80) that are perfect for a baby boy. The paperboard suitcase is available in four bright colors if you want to fill it with your own gift assortment.

Walk into the entrance of any Barnes & Noble and you'll see as many strollers for twins as you do singles. To help keep fashionable twosomes straight, consider the "Twin Bundle" ($84.95) from Beverly Hills Burp Club (beverlyhillsburpclub.com). Two sets of monogrammed burp cloths, two monogrammed baseball caps and a seven-day supply of disposable bibs come in a fun plastic tote bag ($84.95).

 

MOSES BASKETS. There's nothing sweeter than a baby asleep in a Moses basket. Baby Oliver's (babyoliver.com) basket is outfitted with a Clairebella bumper and flannel-backed blanket covered with beautifully drawn circus characters printed on cotton toile. The blue and white pattern makes a perfect unisex choice ($165).

 

ALBUMS. A photo album is a safe choice for a baby gift, but with an elegant Aimeej (aimeej.com) "Baby Keepsake Album" ($69), safe doesn't mean boring. The book is available in five different colored silk papers with a small square insert on the cover's center to place a baby's photo.

 

APPAREL. I have a box of my daughter's baby clothing which includes a tiny smocked dress I'll never part with. My mother keeps one of mine. Alden and Claire (aldenandclaire.com) have a fabulous selection of smocked dresses that make ideal shower gifts. The "Petit Ami" dress ($39.95) in white cotton pique smocked with bunnies and carrots is an heirloom in the making.

Babes get down with their bad selves in Kula Kids' (kulakids.com) black T-shirt with the word "Toothless" written in white Gothic print ($20). Awesome.

I became acquainted with Lauren Murphy and Celeste Bayer - the business manager and designer - at LaurenCeleste, when we met at the ENK Children's Club Show a few years ago. I admire the soft, earthy palate Bayer works with and the fine organic cottons she chooses. Their "Mini Organic Kit" ($40), available at Misty Jean (mistyjean.com), features a sleeveless organic cotton Tee, knit diaper pants and a knit hat nestled into a reusable wooden gift basket. All you need is a bow.

Malina (malinas.com) is known for classic silk and cotton knit designs in understated neutrals and playful brights. The athletic jumper and matching hat ($55) in soft cotton knit, mimics layers but its one-piece design makes dressing baby a cinch.

 

BLANKETS. What could be cuter than a soft acrylic fleece blanket personalized with a baby's name? Bibi's Babywear (bibisbabywear.com) offers the "Go Go" from Little Moonjumper ($85). The child's name is appliquéd to the blanket's pale blue center and is surrounded by zooming rockets, planes, boats and trucks. There's an uneven scallop around the blanket's border that might have been cut with dull scissors by a naughty child. Adorable.

If you're looking for true luxury, only cashmere will do. Baby Box's (babybox.com) Kinder-Cashmere sophisticated cashmere blanket with a silhouette of an animal in the center would make any baby blissfully happy ($240).

 

TOYS. Kelly B. Rightsell handcrafts cotton bunnies and frogs wearing adorable dresses and overalls. Her "Petite Playmates," are available as a foursome ($96) and individually ($24). Available at Bibi's Babywear (bibisbabywear.com).

 

FOOTWEAR. The mother-to-be may be a fashionista, but don't buy the baby miniature Jimmy Choos. Yo My Booties (yomybooties.com) 100 percent angora booties ($60) are kitten soft and come in cool colors. There's time for ankle straps.

 

BATH PRODUCTS. The days of Johnson & Johnson's "No More Tears" shampoo and Ivory soap are gone. Reese Li Baby's (reeseli.com) Ginger Lime scented baby powder, baby wash and baby lotion ($45) includes ginger, considered a cure for common ailments in Chinese medicine. Combined with the invigorating aroma of lime, the products create the perfect balance on an infant's skin. Expect to be tempted.

 

 

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