October 8, 2018 – Forbes – The Gap Inc. announced its first new brand in a decade last month, Hill City, which got a lot of ink in the business press. But the new men’s athlesisurewear brand won’t reverse the namesake brand’s decade-plus decline in sales and relevance to shoppers anytime soon. A prototype store from Old Navy — the company’s workhorse, saving grace and growth engine — seems to have flown under the radar, even as the strategic direction of the low-priced spinoff holds far greater impact on the future of Gap Inc. Read the story in Forbes.