October 4, 2018 – Fashion United – French fashion label IKKS has opened four brick-and-mortar stores in Shanghai and Beijing, as the brand expands their childrenswear lines to the Chinese market. The ambitious move begins with their Junior line, which was released on 8 September, and comes after IKKS signed a joint-venture contract with with Fung Kids Limited, an associated company of the Hong Kong group Fung Retailing Limited.

Pierre-André Cauche, CEO of the IKKS Group, hopes that their new partnership will help them build a better relationship with the Chinese market: “Developing children’s clothing in China is a long-term project. We are certain that Chinese parents will appreciate the brand’s disruptive positioning which – it should be remembered – was the first label 30 years ago to have re-imagined kids fashion to copy the adult wardrobe.” Read more at Fashion United.