December 7, 2018 – UBM Fashion – The northernmost, least populated region of Sweden, Norrland conjures images of expansive forest, extreme winter climes and breathtaking night skies, says Fashion Snoops. This is the backdrop for our near-future world – deep in the Nordic woods where striking, modern structures dot the snowy canvas in a telling contrast of untouched nature and the modern world.

And while technology has altered almost every aspect of our everyday life, our relationship to clothing has remained relatively unchanged. This narrative honors both the drive for change and the nostalgia for time-honored fabrics to calm and protect. Tech and cozy combine on durable, functional apparel that both comforts and fits seamlessly with our daily needs. Nordic pastels create a soothing palette inspired by wintry landscapes, northern skies and modern monochrome.

Read more at UBM Fashion.