March 11, 2019 – India Retailing – The days when fashion was the exclusive preserve of adults are long gone. The millennial culture provided kids’ fashion with the much needed boost and unveiled the true potential of the segment to the fashion retail fraternity worldwide. Especially in India, while the sector was just non-existent till a few years ago, it has now embossed itself as the most propitious segment of the Indian fashion industry – with even a dedicated annual fashion show to its name.

“While the fashion industry is still dominated by the menswear segment, it’s the kids’ fashion segment that has registered the fastest growing rate. The Indian kidswear market in 2017 was estimated at Rs 66,904 crore accounting for 20 percent of total apparel market of the country. Kidswear is expected to grow at CAGR of 8.1 percent to reach Rs 145,445 crore by 2027, whereas men’s wear and women’s wear are expected to grow at relatively lesser CAGRs of 7.5 percent and 7.6 percent respectively.

“It’s a huge market today,” says Sharad Venkta, MD & CEO, Toonz Retail.

Read more at India Retailing.