July 10, 2019 – Washington Post – Whether they’re at the pool, the park or the supermarket, the five members of the Beck family are almost always matching.

One day, they’ll all be in yellow-striped swimwear. On another, it’s straw fedoras and summery linen shirts.

“We’re a pretty-synced-up family,” said Ryan Beck, 39, a sales executive in Richmond, who has 1-year-old triplets with his wife. “If we’re going to the mall, we’ll all wear jeans and a green shirt or something like that.”

Welcome to the Instagram-fueled clothing craze that won’t go away: matching outfits for Mom, Dad and the kids — and sometimes Grandma and Grandpa.

The trend, percolating for decades, has reached fever pitch this summer as retailers as varied as H&M, Anthropologie and Saks Fifth Avenue double down on “mini-me” fashion to boost sales. Target has matching swimwear for the whole family, while “Mommy & Me” options at Neiman Marcus include Dolce & Gabbana butterfly-print skirts and dresses, Burberry sneakers and Gucci nylon jackets ($520 for toddlers, $1,400 for adults).

Read more at the Washington Post.