July 19, 2019 – Enterprise – While some of the country’s most prominent retailers are closing their doors due to the rise of e-commerce, Liz Joyce, owner of Country Kids Clothing, a boutique in the Power House Mall in West Lebanon, NH, is bucking that trend. Since opening her brick-and-mortar location in July 2012, she’s turned a profit all seven years, and she’s only getting started.

“People have called it ‘the retail apocalypse’ and the consumer shift to online has been significant, especially the last two years,” said Joyce recently at her store. “Is retail dead? I don’t believe that’s the case. There are a lot of people, even young people, who are overwhelmed, who can’t and won’t shop online. Customers often make the comment, ‘I love to touch and feel what I’m buying.’ ”

Customers are touching and feeling and purchasing the goods at Country Kids Clothing, a 1,000-square-foot store with everything kids.

Read more at the Enterprise.