February 19, 2021 – NPD Group – Business leaders are tasked with managing through COVID-19 while also ensuring their brands are optimally positioned to meet consumer needs once a new normal fully emerges. The question on many minds is: To what degree is the COVID-19 period an accelerant or an anomaly?

Here, we provide data and expert perspectives from our industry advisors and analysts to explore the recent performance drivers that may stick and those that are likely to change when we reach the new normal. While there is still much uncertainty in the short term, preparing for longer-term consumer behavior changes now is critical if companies are to capitalize on future opportunities.

Several industries experienced strong growth in 2020 as consumer purchasing shifted due to COVID-19. For some, that growth came as a surprise. For others, it was an acceleration of existing industry trends. As these industries look ahead, product innovation, heightened consumer engagement, and investment in emerging categories is essential for continued momentum.

Maintaining Momentum as Consumer Needs Evolve

Several industries experienced strong growth in 2020 as consumer purchasing shifted due to COVID-19. For some, that growth came as a surprise. For others, it was an acceleration of existing industry trends. As these industries look ahead, product innovation, heightened consumer engagement, and investment in emerging categories is essential for continued momentum.

Read more at NPD Group.