March 8, 2021 – Napa Valley Register – Cupcake, at 1300 First Street, Suite 325, Napa, CA (across the way from Compline), is a culmination of owner Jenny Romeyn’s passions, starting with her life-long love of kids and everything related to them.

Cupcake is a baby and children’s boutique for sweet and stylish kids, featuring clothing, gifts and accessories for newborns to age ten.

The website says it best: “At Cupcake, we strive to surprise and delight you with unique, high quality clothing and gifts for the sweet little people in your life. We take pride in creating a beautiful and inspiring shopping environment, as well as a highly curated selection of exclusive items that will make you ‘ooh’ and ‘ahh’ from the moment you walk through our doors.”

“I’ve always loved children’s clothes and accessories and loved browsing for them even before I had kids of my own,” said Romeyn.

She still hadn’t started her own family when she walked into a baby store in Santa Rosa.

“It was a cute shop, but I couldn’t help but think about all the things I would do differently if I owned it.”

After leaving, she got into a conversation with a neighboring merchant, who told her the store was actually for sale. That was enough for Romeyn to jump into action.

She bought the store, rebranded it, and the first Cupcake opened in 2005. It’s been a success ever since then. On July 1, 2021 she opened the third Cupcake, in Napa, CA. “The community has been so supportive. We love it here at First Street Napa.

From the beginning, Cupcake has had a commitment to quality and sustainability, which has only been reinforced since Romeyn had children of her own (she now has an eleven year old boy and seven year old twins, a boy and girl.

Read more at Napa Valley Register.