November 11, 2019 – NPD Group

Brace for a Polarized Holiday Season

“There is more of a divide in consumer sentiment heading into this holiday season than we have seen in years. Fewer consumers are planning on doing what they did last year, which means retail needs to be prepared to think differently. With planned spending more polarized than it was a year ago, I’m expecting a roller-coaster holiday season with 2.7% to 3.2% sales growth at retail,” says Marshal Cohen, Chief Industry Advisor, Retail

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