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Between the Shows: February 10, 2009
JELLI JEWELS Homebase: Fort Lauderdale, FL DESIGNER: Matthias Roters Wholesale price for travel case: $6 Olga Suarez knew she wanted to open a business selling a product from Spain, where her husband Rafael was born. So, before Rafael left their Florida home for a trip to visit his family, Suarez gave him an assignment: "Find me a product that I can sell in the U.S. market." Her husband didn't have to look far. Children's jewelry was being manufactured right in his family's factory. He arrived home carrying a clear plastic box filled with plastic rings and necklaces. Olga then put the accessories to the ultimate test: she sent the jewelry to school with her 13-year-old daughter. Her classmates' responses were so enthusiastic Suarez decided to launch Jelli Jewels immediately. She opened retail 25 accounts at her first trade show. Ten years later, her collection is carried in boutiques, museum shops, resorts and gift stores nationwide. For Spring 2009, Suarez is offering a set of her fun, flirty, soft-to-the-touch Jelli Jewels in a pillow box travel case.
Tel: 888-995-3554 E-mail: Info@jellijewels.com
Originally published February 10, 2009
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