(New York; April 30, 2002; PRNewswire) The 41 million individuals in the United States between the ages of 5 and 14 have a direct buying power of more than $40 billion and influence $146 billion worth of expenditures every year. As large as these numbers are, the facts should come as no surprise to savvy marketers -- they've known for years that children are the key to a parent's wallet. The U.S. Kids Market, a new report from Packaged Facts available at MarketResearch.com, outlines the demographic trends within the country's population of children and reviews successful marketing efforts aimed at this powerful young audience.

"Kids control more money than one would ever think," said Meg Hargreaves, VP of Research Publishing at MarketResearch.com. "Understanding what draws children in, what their perceptions are, and the complexity of their backgrounds is immensely important to marketers as they try to harness the buying power and influence of this demographic."

Kids even have an influence on family purchases that do not directly affect them. The U.S. Kids Market reveals that 54 to 63 percent of parents admitted that their children were active participants in shopping for cars. However, not to be forgotten is the $3,868 per year that families spend on those items that do directly affect their kids such as food, clothing, personal care items, entertainment and reading materials.

The U.S. Kids Market delivers analysis of the evolving structure of family environments, as well as an overview of the changing racial and ethnic composition of the kids population. Also included is analysis of the consumer behavior of children and data regarding the shopping behavior and buying style of families with kids.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries and demographics, covering the U.S. markets and including information on global market trends and opportunities. For more information visit http://www.PackagedFacts.com.

About MarketResearch.com

MarketResearch.com is the leading provider of global market intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, they offer instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Alison Williams at 212.807.2649 or visit http://www.MarketResearch.com.