(New York: February 12, 2003; PRNewswire) By 2005 at least 40% of the designs and colors seen on children's clothing will be tailored to appeal to blacks and Hispanics. According to The U.S. Market for Infant, Toddler and Preschool Clothing, a newly published Packaged Facts report available at MarketResearch.com, children's clothing companies have identified ethnic markets, and specifically the black and Hispanic segments of the population, as their most important audience.

Given the tremendous population increases that Census 2000 projected for the black and Hispanic demographics in the United States (12% and 35%, respectively) most marketers have recognized the importance of speaking to these powerful population segments. However, blacks and Hispanics are of greater importance in the children's clothing market than in most other industries, given the high purchasing indices for kid's clothes among these populations.

"Hispanics and blacks are already making a vast percentage of children's clothes purchases," said Don Montuori, Acquisitions Editor for Packaged Facts. "We have found that these ethnic demographics are more than twice as likely to purchase infant, toddler or preschool clothing. When you consider this finding in tandem with demographic growth trends of recent years, there can be little doubt that success in the kid's clothing market rest upon a company's ability to market effectively to a diverse population."

The U.S. Market for Infant, Toddler and Preschool Clothing is the first volume in a series of three reports from Packaged Facts on products for the infant, toddler and preschool demographic. The reports provide detailed information about buying behavior, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The reports also include historical sales data, as well as market projections through 2007.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit http://www.PackagedFacts.com.

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