Little E.D.A.

Luxurious line of baby accessories

Designer: Eda Topur

Wholesale: $10.50 - $22

Sizes: Preemie, Infant, Children

Standouts: The brand new organic towels with linen hoods; the new line of athletic inspired pre walkers (the satin floral lace ups are especially wonderful); the sheepskin infant booties.

FYI: The company is well known for their luxurious hand stitched shearling baby booties and matching hats, which are made of the warmest and softest 100% sheepskin. They have also received a lot of press and have been featured in Oprah, US Weekly, USA Today and Lucky.

Tel: 206-860-3100

Email: info@littleeda.com

www.littleeda.com

Elegant Baby

Moderate priced, graphic, and fashionable collection of accessories, gift items, and clothing.

Wholesale: $5 - $45

Sizes: Newborn, Infant, Toddler

Standouts: The 'Little Buddies' ('b' is for bear, 'g' is for giraffe) which are new this season; the colorful melamine feeding sets; the receiving blankets and matching burp cloths; the cable stitch cotton hangers; the plush fabric animal ring rattles; the 'Noisy Insects' (sharks, grasshoppers).

FYI: The emphasis is always on high quality, design and presentation and this booth never fails to catch my eye at the Children's Club (and the gigantic ceramic piggy banks never cease to amuse me); personalized gifts are a big part of their business and their most popular item is the monogrammed flannel receiving blanket.

NY Rep

Tel: 212-239-4660

Email: janisales@aol.com

www.elegantbaby.com

Max Daniel Baby

Luxurious and chic baby blankets and adult animal print throws

Designer: Eden Amir

Wholesale: $28 - $34

Sizes: Infant, Toddler

Standouts: The 100% machine washable throws, security blankets, and burp cloths in Satin Dots, Chocolate Dots, and animal patterns (zebra, snow leopard, cheetah, giraffe, and zebra); the animal patterned large 72X60 adult sized throws.

FYI: Max Daniel was awarded Disney's 2008 iParenting Media Award and the company is named after Eden Amir's son; among those high profile celebrities who are loyal customers, are Jennifer Lopez (who ordered the large adult sized throw in leopard for herself), Jennifer Garner, Britney Spears, Tori Spelling, and Elizabeth Hasslebeck .

Tel: 310-377-4004

E-mail: eden@maxdaniel.com

www.maxdaniel.com

MJK Knits

Custom made children's sweaters and coordinating hats

Designer: Missy Karetsky

Wholesale: $18 - $46

Sizes: Preemie, Layette, Infant, Toddler, Girls 4-6X, Boys 4-7

Standouts: The tie dyed, variegated personalized initial or name sweaters and hats (new this season); the skulls & crossbones.

FYI: Missy taught herself to knit in high school and this continued as a hobby through college. Sixteen years ago, when her sweaters (knit for friends or family when they had a baby) became noticed by store owners), a business was born. Since each sweater is custom made, no two will ever look alike (that's what I call a personalized keepsake).

Tel: 212-751-7066

E-mail: mjkknits@nyc.rr.com

jamesgirone.com/mjkknits

Jefferies Socks

Complete collection of socks and tights for babies and children

Designers: Emily Coleman; Joe Sherratt

Wholesale: $12 - $60

Ages: Newborn to 13

Standouts: Crochet baby booties and Christening socks; appliquéd ankle socks; boys' dress and sports socks; the wide range of patterns available (from flower power and 'psychedelic' paisleys, to hearts, dots and stripes; organic cotton, bamboo cotton tights).

FYI: They are known for fashion, fit, and their broad selection and they have an adult line as well. Their ability to do private label and custom designs has helped make them a major presence at retail (from small specialty stores to large department store chains).

Tel: 800-656-7566; 336-226-7316 Ext 103

khamby@jefferiessocks.com

www.jefferiessocks.com

Yottoy

Classic soft toys and corresponding books

Wholesale: $5 - $12

Ages: 0 - 10

Standouts: "The Velveteen Rabbit" and the Yottoy Velveteens (the company's signature collection, which is about a toy that comes to life because it's loved so much); Mo Willems' "Elephant & Piggie","There Is a Bird on Your Head", "Leonardo the Terrible Monster", "Don't Let the Pigeon Drive the Bus", "Knuffle Bunny Too".

FYI: Yottoy, pronounced yaht-toy, is toy spelled backwards and forwards, because Ms.Clark, the founder and president admitted that she literally sees toys "coming and going, backwards and forwards", "coming and going". The toys are designed with as many details and features as possible and extensive safety testing is done on each and every product. The Mo Willems Collections are best sellers and enjoyed "unprecedented success" last year.

Tel: 212-594-2202

E-mail: kate@yottoy.com

www.yottoy.com

Books to Bed

Pajamas and books

Designer: Carol Friedman

Using illustrations of books on pajamas

Wholesale: $13.25 - $20

Sizes: infant to size 10

Standouts: "Pinkilicious" which is brand new, "Goodby, Fergus", "Guess How Much I Love You"," The Pigeon Loves Things That Go!", "Elle The Elephant", "Corduroy".

FYI: Ms. Friedman was a designer of private label pajamas before hitting on the idea of using illustrations of books as prints on pajamas. The motto of the company is "Stories to wear and share" and the concept behind the line is to encourage children to read by printing all time favorite books on their pajamas. She sells to high end department stores such as Saks Fifth Avenue, Barneys New York, Lord & Taylor, and Nordstrom.

Tel: 212-967-1807

E-mail: carol@basicallykids.com

www.bookstobed.net

Nirvanna Designs / ICE Kids

Hand knitted 100% wool hats, gloves, mittens, scarves, and slippers

Wholesale: $11 - $19.95

Ages: Toddler, Girls 4 - 6X, Boys 4 - 7

Standouts: The hats with knitted designs of dogs, monkeys, cows, bunnies with matching mittens; the 'Mohawk' knitted caps.

FYI: Everything is fleece lined for warmth, comfort, and extra softness; the best sellers are the smiling monkeys and smiling dogs; there is also a woman's collection that corresponds to the kid's line.

Tel: 718-361-6520

www.nirvannadesigns.com

E-mail: info@alismarket.com

www.alismarket.com

Originally published September 5, 2008

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