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January 2010 Children's Club: Established Collections - Part I Finding the brand new is always exciting and rewarding at Children's Club (January 10-12, 2010) but you can't underestimate the importance of the tried and true.These are some of the established lines that stood out this time around.
Margery Ellen Baby A modern, contemporary, chic layette collection from Margery Ellen Designer: Margery Frank Wholesale: $4 -16.50 Sizes: Newborn -12 months Standouts: The 100% Pima cotton rompers, footies, long sleeved wrap tops & pants, receiving blankets, hats, etc. are offered in white, pink and blue and are either embroidered with airplanes, stars, hearts, peace signs, fish, and smiley faces, or printed with hydrangeas, roses, or a circus theme.
FYI: This new line called 'Baby' is geared for the customer who wants a less expensive collection that doesn't compromise on beauty, design, or quality. It's all about 'staple' layette pieces given interest through 'ever changing' embroideries and designs. Tel: 516 505 1818 E-mail: orders@margeryellen.com
Andrea's Beau Fanciful, high quality hair ornaments for women and girls Designer: Andrea Chafetz Wholesale: $4.50 to $20 Standouts: The large gossamer flower clips; the gossamer butterfly clips and headbands; the bright gossamer butterfly and floral mix headbands; the brightly hued flower and hydrangea headbands; the Fairy lace headbands; the small pebbled stone headbands
FYI: The brand has become known for the high quality of their materials and workmanship, and their meticulous attention to detail. Anthropologie (the huge nationwide chain) ordered 17,000 of the gossamer flower clips, and Nordstrom's placed a large order as well. Tel: 202 966 7004 E-mail: info@andreasbeau.com
Top Trenz Extensive line of trend driven accessories Designers: Corey Glassberg; Jamie Glassberg Wholesale: $5 - $20 Ages: Girls 4 - 6X, Girls 7 - 14, Infant, Toddler, Juniors, Pre Teen, Teens Standouts: The new tie dyed lunch bags, totes, and wristlets; the brand new 'Lucky Bracelets' (their best sellers), which include charms like hearts, peace signs, skulls & crossbones, lips; the new tie dyed mood watches; the new tie dyed sundress; the new tie dyed hooded sweatshirt appliquéd with a peace sign in back.
FYI: Corey and Jamie are brothers; based on the amount of tie dye products they sell (which are always their best sellers), you could say the line is literally to (tie) 'dye' for; or that they are literally fit to be tie-dyed. Tel: 631 254 8499 E-mail: toptrenz@aol.com
JK Tee's Fun, fashion forward t shirts Designers: Jil Garcia; Kerrie Sandler Wholesale: $13 - $20 Sizes: Girls 7 - 14, PreTeen 7 - 16 Standouts: The brand new summer collection comprised of appealing sherbet (bright pastel) colors, and includes tees emblazoned with sayings like "Feel the Shine" and "The Weekend", and the elongated 'boyfriend' tank outlined with a sequined pocket which is perfect for layering over a bandeau.
FYI: The brand, which has been in business for about 5 years, is known for being trend driven yet sophisticated, their soft fabrics, their attention to detail, and the great fit of their tops. They just introduced Finesse, their line for women. Tel: 310 393 5377 E-mail: jktees03@aol.com
Melton Colorful, whimsical accessories and apparel for kids Designer: Tina Jensen Wholesale: $4.25 - $15 Ages: Boys 4 - 7, Girls 4 - 6X, Girls 7 - 14, Infant, Toddler Standouts: The just introduced line of cozy, colorful, comfortable velour loungewear separates (which include a hooded jacket, pants, jumpsuit, long sleeved one-piece, pullover, baby boots, and a two-pack 'Droolscarf'); the patterned knitted earflap hats; the graphically patterned (polka dots, stripes) tights, knee socks, and footless leggings.
FYI: The Dutch company, which is known for their patterned socks and tights, was founded 40 years ago but has only been in the U.S. for the past 8 years. Everything is made in Italy and Portugal. Their tag line is, "Makes your day Funnier". Tel: 212 869 5557 E-mail: sgreszes@metooamerica.com
Originally published January 30, 2010
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