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SPRING/SUMMER
2012 SPONSOR DESIGNER
PREVIEWS
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The Empire Waist Fairy Dress ($20 wholesale) from
Teres
Kids
is
a big hit with little girls, reports owner Alexandra
Merlino. Made of the finest organic cotton, the dress,
also available in morning glory, orchid and lavender,
flatters with a high waist; the full skirt is cut for
comfort. (Fits sizes 2 to 8 years.) For more information,
call 917-721-3127 or visit tereskids.com.
The
newest way to wear color is to work one shade in
different, unmatched tones. For Spring/Summer 2012,
designers at the casual chic Olive
Juice
team the delicate pinstriped Simone blouse in pale pink
and white ($22.50 wholesale), with the mauve Jacqueline
Cardigan ($24.75) and cherry and white checked Marta
Skirt ($24.25). Buyers love the look! (Fits sizes 2-12
years.) For more information, call 800-595-8870, or visit
olivejuicekids.com.
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Recalling
a childhood in France, Marilyn
Tov
colors
her Je t'aime Spring/Summer 2012 collection in the
creamy colors of Parisian pastry, while keeping shapes
clean, modern and feminine - very French, oui? (Fits
sizes 2 to 10 years, $55-$59 wholesale.) For more
information, visit marilyntov.com.
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For
Spring/Summer 2012, Submarine
Kids
is introducing the Zeybra
brand of coordinating boys' and men's swimwear.
Imported from Italy, the pattern-driven pieces are cut
for comfort and long wear. Here, father and son relax
in coordinating swimtrunks. (Fits boys 2 to 14, $41;
adult sizes, $64 wholesale). For more information,
call 305-931-4196, or visit submarinekids.com.br.
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Animal
prints are always chic, especially for Spring/Summer
2012 when skins are everywhere. So it's no surprise
that two of Submarine
Kids'
best sellers include an elegant tiered dress in rich,
neutral tones as well as a leopard-patterned string
bikini in a playful pink colorway. (Swimsuits fit
sizes 2 to 16 years, $34-$42; clothing fits sizes 4 to
16, $36-$59 wholesale). For more information, call
305-931-4196, or visit submarinekids.com.br.
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For
Spring/Summer 2012, Tea
Collection's
designer Emily Meyer finds inspiration in rich ikat
and batik textiles, as well as handcrafts such as
painting and jewelry making. From the Arts &
Crafts group, is the girl's Sedap Malam Knot Dress
that works rich tones of ocean blues into an exotic
and flattering dress, worn with Indigo leggings. Boys
can don the Alligator Ikat tee, toss it over the Raya
Stripe Shirt and narrow Just jeans, and have a look
that blends old world traditions with of-the-minute
shapes and colors. (Fits NB to 12 years, $9-$44.) For
more information, call 415-321-2550 or visit
teashowroom.com.
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Owner
Shefali Shirhatti conceived of a clothing line made of
organic cotton and denim, and The
Tangerine Tree
was born. Julia Szkiba, who's inspired by all things
beach-related, designed the playful graphics,
embroidery and screen prints that give such vivid
definition to the casual Spring/Summer 2012 separates.
(Fits NB to 7, $8- $20 wholesale) For more
information, call 512-632-8883, or visit
thetangerinetree.com.
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Wanna "Frazzle Razzle" 'em? Carolyn Hsu of
SnoPea
does just that with the sweetly-colored halter top,
bellbottoms and sunhat ($25.20 wholesale for the set)
from the aptly named Frazzle Razzle group. Do you see
a touch of Missoni in those zig-zag stripes? (Fits 6
to 24 months.) For more information, call
212-594-0295, or visit snopeawear.com.
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No
net is needed to catch Saurette's
butterflies. Just sidle up to designer Lisa Kanouse's
booth at the upcoming Children's Club (#9036) and gaze
at her Spring/Summer 2012 collection of jewel-toned
jersey pieces where every variety of the lovely winged
species landed. (Fits 12 months to 12 years; $15-$40
wholesale). For more information visit
saurette.net.
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The colors!
The shapes! The patterns! Dipali Patwa's
Masala
Baby's
Mix 'n Match Spring 2012 collection lets you do just
that in delicious kiwi tones, cool ocean blues, clean
melon shades, and luscious papaya and lemon. Wear the
pieces with solids, blend them pattern-on-pattern;
however they're worn, a girl will look as
refreshing as an ice cold glass of mango lassi! (Fits
3 months to 10 years, $14-$28, wholesale). To see the
entire line, visit the Masala Baby booth at the
upcoming ENK Children's Club (booth #9417). For more
information, call 888-306-6269, or
visit
masalababy.com.
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Servane
Barrau Designs
has partnered with the well known Bear
Feet Shoes
for the Lola line, a collection of bright,
print-driven separates, accessories and whimsical
footwear. For the apparel, Ms. Barrau, a lover of
flowers and fauna, wants to "express childhood through
a Kawaii Japanese theme." Each soft jersey or
lightweight woven in the Spring 2012 collection,
reflects the designer's love for Japanese gardens and
ancestral Kokeshi graphics. The bright "chapeau" and
flowered shoes add to the charm. (Fits girls 12 months
to 10 years; apparel and shoes: $9-$35, wholesale).
For more information, visit servanebarrau.com.
(Bear Feet Shoes sold through the Servane Barrau
website.)
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An unbeatable Spring/Summer 2012 trio for boys:
Le
Fromage's
cool, western-styled plaid short, elegant screen tee
and loose fitting khaki cargo shirts, all in a palette
of soft, easy-to-wear neutrals. The pieces are great
together, or tuck the shirt into jeans, pop a tank
over the shorts - there's lots of opportunities for
mix-and- matching. Merci!
The
Kanya Collection,
for big sisters four to 16 years, includes rich,
bright tones, a profusion of prints and
embellishments, and trend conscious shapes such as
this moody blue crocheted bib-top tank over a crinkled
maxi skirt (very hip!) that converts to a dress, and
the floral top with lovely eyelet ruffled skirt. (Fits
2T to 10 years, $32-$42 wholesale). To see both
collections, visit the ENK Children's Club (booth
#8032). For more information, call 203-329-0719, or
visit fromage-lorange.com;
kanyausa.com.
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Michele
Brule, who owns and designs the Enchanted
Enfant
collection, quotes Henry Wadsworth Longfellow when
describing her Spring/Summer 2012 line: "Filled was
the air with the dreamy and magical light, and the
landscape lay as if new, created in all the freshness
of childhood." The poet said it right; a magic quality
of tenderness and joy enlivens Brule's separates.
Here, the model wears the Picasso Sailor Stripe Tee
over a tiny print Ruffled Bikini, each piece meant for
play not display. (Fits sizes 2 to 8 years; $16-$109,
wholesale). For more information, call 800-738-7418,
or visit enchantedenfant.com.
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The KidCuteTure
collection is vibrantly colored and the shapes have a
modern architectural quality that is unique to the
line. The designers added
Kashka,
a group of infant-sized garments with the same
signature touches such as butter soft Jersey and giant
swirl-like rosettes last season, and buyers swooned.
(Fits 3 months to 5 years; $14-$37, wholesale). To see
the entire collection, stop by the KidCuteTure booth
at the October Children's Club. For more information,
call 609 216-7490, or visit kidcuteture.com.
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Wanting to give little boys as many options as their
sisters, Redsnapper
offers a group of all-cotton rompers in bright colors
with witty sayings and eye-catching graphics, such as
this frog looking for a little love. (Fits 6 to 24
months, $12.50 wholesale). To see the entire
collection, visit the Redsnapper booth (#3804) in the
New Exhibitor section at the upcoming ABC show in
Kentucky. For more information, call 937-470-3860, or
visit redsnapperbaby.com.
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Tereze Gruntmane who owns and designs the
Zaza
Couture
collection, never met a color she didn't like, except
beige. She's all for brights - fuchsia, lime,
turquoise - and the more pattern the merrier. Buyers
at early spring shows agree with her aesthetic,
gobbling up vivid dresses and sets with bold black and
white striped leggings. And she's dropped her
wholesale prices by ten to twenty percent, a change
buyers appreciate. For more information, call
214-750-9918, or visit zazacouture.com.
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For babies born to wear couture accessories, comes
Jamie
Rae Hats'
new Couture flowers. Dusted with glitter or studded
with sequins, the headbands, blooms and flowerette
bursts are tres chic for infants and their big
sisters. (Fits infant to tween, $7-$15, wholesale.)
For more information, call 209-676-2269, or visit
jamieraehats.com.
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Sonia Kang, owner and designer at Mixed
Up Clothing,
introduces new fashions for Spring 2012 "inspired by
the textiles, cultures and people of the world." One
example of Kang's global scope is the Sundress in
brightly colored cotton with lace designs and skulls
reminiscent of the bright painting in Mexico. A unique
dress and a fashion forward way to freshen the skull
motif. (Fits 6 months to 5 years; collection:
$16-$24 wholesale.) For more information, call
818-272-9151, or visit mixedupclothing.net.
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Anything with a "Summer of Love" mood is hot for
Spring 2012, so this sundress from
Izzie
n Friends
is a "must-have." Made of 100 percent cotton, the
floral motifs and charming butterflies fluttering
about the border and whimsical ruffle are handprinted
for a one-a-kind purchase. (Fits 18 months to 6 years,
$20-$25 wholesale). For more information, e-mail
cs@izzienfriends.com
or visit izzienfriends.com.
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A
light breeze blows through the Ses
Petites Mains
collection, lifting a fluttered collar here and
ruffling the hem of a generous circle skirt there.
Here, the breeze catches the skirt of the Cecelia
Dress (fits 2T to 14, $40-$44 wholesale), a lovely tea
colored confection enlivened with sprays of white
embroidery. For more information, call 415-533-1695,
or visit sespetitesmains.com.
(To see the entire collection, stop by the SPM booth
#9036 at the upcoming October ENK Children's
Club.)
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Magugu
Toto's
Spring
2012 collection, Little Green Thumbs,
showcases nature-inspired prints and
pieces with details such as fabric-covered
buttons, hidden pockets, hand-blocked printing, and
hand sewn appliqués that lend
a one-of-a-kind touch. Each season will
also feature a tee designed to benefit a
domestic charity. For spring, the charity
is TreePeople.org
(Collection and T-shirt fits girls 2 to 8 years,
$12-$60 wholesale, made in USA.) For more
information, call 714-494-6076 or visit
magugutoto.com.
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What's
new at A.Bird?
A new mindset for starters. "Price points have been
brought down out of consideration for the current
economy," says owner/designer Patricia Cammareri. The
collection hasn't lost a single iota of quality, the
designer insists, and "stays true to that
sophistication, timelessness and extra bit of
intellectual maturity that A.Bird's customers
have loved from the start." The same ruffles, soft
palette and now more pattern - at a lower price point;
who could ask for more? (Fits 12 months to 10,
$13.95-$44.95 wholesale.) For more information, call
904-710-3549, or visit abirdbaby.com.
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Go
Gently Baby
goes gently into Spring 2012 with organic cotton
pieces in a palette of easy-to-wear saturated shades
and meant-for-play shapes. A few favorites are the
Jersey Jumpsuit (adorable solo or over a T-shirt) in a
looks-great-on-everyone deep coral, and for boys, the
Andy Jacket in deep purply navy, over a "One Sweet
Life" tee and ultra-comfy poplin Long Shorts. (Fits NB
to 6 years; $13-$29 wholesale). For more information,
call 310-980-1104, or visit gogentlybaby.com.
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In Marilyn
Tov's
Je t'aime collection for Spring/Summer 2012, ruffles
function as both an embellishment and the foundation
of a garment, giving the piece a feminine focal point
and structure. Not to distract from the modern
designs, Tov keeps the palette to a few beach glass
colors - light blue, denim, dusty pink and lilac,
white and soft gray - then sparks the hues with a hit
of pimento. It's a lovely, modern line with no sharp
edges. (Fits 2 to 10 years; $30-$65 wholesale.) For
more information, visit marilyntov.com.
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In
the short time Lisa Shavelson has designed and
manufactured the Little
Blanky Original Kids 'LBOK'
line of T-shirts and tank tops, her pieces have
appeared on television and in magazines and websites
worn by Hollywood offspring such as Gia Lopez, the
infant daughter of Mario Lopez and Courtney Mazza. A
quick peek at this blingy little number (fits 2 to 14
years, $14 wholesale) from her Spring 2012 collection,
and you'll see why the celebritots and their
star-parents are so wild for the line. To order, visit
lbokclothing.com.
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"Mish
Mish's
collection for Spring 2012 is all about style, color,
comfort, and price," says Nancy Markert of the Nancy
Markert Showroom in New York. "Today Mish Mish is one
of the leading brands in kids' fashion thanks to the
fashion forward styles, the variety and quality of the
products." Stop by the Mish Mish booth (#2505) at the
upcoming Children's Club show, to see the new line.
You'll find loose cotton knit dresses and separates
for girls in Summer of Love patterns, and, for boys,
comfortable yarn-dyed plaid shirts and shorts and
plenty of beach-inspired tees. (Fits 12 months to size
10, $12-$30 wholesale). For more information,
visit
mishmish-usa.com
or nancymarkert.com.
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At
the upcoming Children's Club (booth #2211), designer
Wen C. Reese of Skylar
Luna
is introducing a collection of eco-friendly sleepwear
"for the trendsetters of tomorrow." Perfect for
immediates, and, thanks to her open-stock program,
available anytime for replenishment, the sleepwear is
super-cozy and comes in several cute patterns
including a bold stripe in two colorways that are
ideal for holiday photos. About the holidays: the pj's
ship in attractive linen bags that look as great as
store displays as they do beneath the Christmas tree.
At $17 wholesale for the set, they're affordable too!
(Fits sizes 12 months to 8T.) For more information,
call 818-647-1382, or email skylarluna.com.
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After many
requests from buyers, Amanda Boyd, designer/owner at
Adore
La Vie
will debut a boys' collection for Spring/Summer 2012
at Children's Club (booth #1930). "Both our Nautical
and Safari themes will have coordinating pieces for
girls and boys," says Boyd. The spring Nautical line
features a variety of sophisticated prints and
textiles such as eyelet, bold graphics, and an elegant
navy, royal, deep coral and ivory palette. The Safari
line mixes chic prints, tribal stripes and glitter
tulle with saturated tones of fuchsia, orange, cocoa
and white. (Fits girls and boys 6 months to 10 years;
$15-$36 wholesale.) To order, call 630-240-1757, or
visit adorelaviedesigns.com.
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Shawna
Dalton, owner and creative director at
Twirls
& Twigs,
brings a Sixties' sensibility for recycling and design
to her new for Spring 2012 fluffy chiffon and tulle
Reversible Twirl Skirts. The item, made of organic and
repurposed designer fabrics, has a one-of-a-kind look
- with a bonus: Just flip the skirt inside out and it
goes from solid to a fabulous print! (Fits 12 months
to 8 years; $20-$22 wholesale.) Check out Dalton's
entire spring line at the 7/31-8/2 Children's Club
(booth #3106). To order, call 310-965-7770 or visit
twirlsandtwigs.com.
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Maryam
Barrett, designer of the popular Busy
Bees'
line of classic infant and children's clothing, will
launch Miss
b, a
collection of separates for girls 8 to 16 years old,
at the August ENK Children's Club (booth 2017).
"What we hope to do with Miss b is fill a void for
simple, classic pieces that appeal to both mother and
daughter while embracing the child's developing sense
of personal style and individuality," says Barrett.
The timeless, preppy-chic spring line is beautifully
constructed in soft, stretch cotton poplins, ring-spun
knits and washable silks. As you can see, the navy
floral dress and cap sleeve Tee and twill shorts fit
without flaunting a tween's changing shape. Wholesale
prices range from $8-$65. For more information,
contact Barrett at 917-796-9771 or visit
busybees-kids.com.
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"Staying true to our principles, we are transforming
machine-washable, high-quality cotton jersey in clean
white, sweet raspberry, timeless mist, and crisp
nautical-inspired stripes into wonderful creations that
embody flair and chic elegance," says designer Natasha
Pantelyat of her Spring/Summer 2012 KidCuteTure
collection. One great example, is the Monica in a
sophisticated pale gray and turquoise stripe. The
innovative cut and asymmetrical hemline are KidCuteTure
trademarks. (Fits 2 to 16 years, $14-$45 wholesale.) For
more information, and to see Kashka, the infant line,
visit kidcuteture.com.
To order, call 609-216-7490.
If
a picture tells the story, then the Cupcakes
& Pastries'
Spring
2012 collection is a winner. "This collection was fun to
make and I think it's the best so far," says designer
Inshi Khanna. "It has romantic volumes, great new
easy-to-wear silhouettes, and bohemian influences
inspired from culture, vintage classics, fairytales,
Indian energy and more." One example: The Maxi Dress in a
rich floral colored in cool shades of blue. The Lurex and
lace trims are a Cupcakes & Pastries' trademark (Fits
12 mos. to 12 years, $34-$36 wholesale). Stop by the
Tiny
Ginger Showroom
at the upcoming Children's Club (booth #2111) to see the
entire line. For more information, call
646-645-9773, or visit cupcakesandpastries.com.
Sandra
Stollar, president and designer at Igloo Island, is
unveiling her expanded Ambition
Activewear
collection at Children's Club (booth #3710). The line of
breathable, stylish activewear for tweens is inspired by
Michelle Obama's Let's Move! Campaign, an
initiative to combat childhood obesity. Motivated by
the First Lady, as well as Stollar's 11-year-old
daughter, the designer says, "I created Ambition clothes
with inspiration from my daughter and her teammates on
her local gymnastics team. The girls not only appreciate
how the clothes make them feel as confident young
athletes, they also love the way the line plays with
fabrics, prints and colors." (Fits sizes 7 to 14, junior
2-4, $12-$22.) For more information, call 212-366-6800,
or visit iglooisland.com.
Fans
of Wati
get
more of what they love for Spring/Summer 2012: DRESSES!
Says Wati Grossman, the collection's designer, "Our
customers love our dresses, so we've added lots more this
season. They're fun, playful, refined but well-priced,
and the focus is on the purity of childhood and the lazy
days of summer." Grossman's featured fabric is an
"African chic" pink and taupe ikat print. Come see the
collection (fits sizes 4 o 14, $13-$28) at the upcoming
Children's Club Show (booth #3126). For more information,
call 650-224-7478 or visit watidesign.com.
IC Clothing
LLC, a company founded by industry veterans,
will
debut Intakt,
their new collection for boys, at the upcoming Children's
Club (booth #1911). The company describes the line as
"stylish, sensible and fun surf, skate and street
inspired tees, shirts, hoodies, shorts and pants for boys
12 months to 7 years." The pieces have the casual shapes
and weathered tones boys and their parents will love.
(Wholesale prices start at $11.) To order call
415-800-4545, or visit intaktclothing.com.
Tina
Salibello, owner/designer of the elegant
Velvet
& Tweed
collection, will debut Spring 2012 at the upcoming
Children's Club Show (booth #1928). The collection, says
Salibello, "offers dressy and age-appropriate styling, a
delightful alternative to bejeweled T-shirts and
miniature designer jeans." While the designer's line is
based on classic fashions, the spring looks mix playful
prints and nostalgic elements for a touch of retro charm.
A boy and girl in Velvet & Tweed's fresh linens and
sherbet-colored cottons. (Fits 6 months to 6 years,
$10-$34 wholesale.) For more information, call
415-821-9363, or visit velvetandtweed.com.
Amelia,
one of the chic European collections at the Drew NY
Showroom, is offering classic, feminine styles in sweet
patterns for Spring 2012. Two that showroom manager Faigy
Drew will exhibit at the 7/31-8/2 Children's Club (booth
#1925) are Dodi, a nautically inspired overall in bright
royal blue and white cotton knit; and Megan, a
throw-on-and-go A-line in a delicately colored floral
print. (Fits 3 months to 8 years, $16-$60 wholesale.) To
order, call 718-232-0012, or visit ameliamilano.it.
The
folks at Sweet
Peanut
have
a sweet surprise. Their charming cotton knit pieces for
infants are now 100% organic. Wonderful, yes, and it gets
better. Danielle Wilson, owner and designer, hasn't
raised a single price. With pieces wholesaling at just
$9-$16, a bevy of adorable new prints, and the softest,
most breathable cotton in the market, there's no excuse
not to go organic. For Spring 2012, Wilson has introduced
three mini-groups of coordinating separates. Shown are
pieces from the Life Aquatic group, in cool shades of
green, blue and yellow; and the ultra-feminine,
sherbet-toned Big, Blooming & Bold line, with prints
to mix and match. (Fits NB to 24 months). Visit
sweetpeanut.com.
Originally
published September 7, 2011
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