November 15, 2018 – UBM Fashion – It’s that time of the year when we start seeing ads for shop small business Saturday, but it shouldn’t be small business Saturday once a year. It should be small business every day.

The only way to create retail excitement for local and independent establishments is to create an atmosphere of community, service and unique products. It’s not a race to the bottom with price wars, but more of being able to provide the convenience of value.

Holiday season should be a special time to rejoice and celebrate with some of your favorite clientele and offer them some incentives that you might want to carry on throughout the year. Give them a reason beyond guilt and price to shop local.

Here are a few tips for increasing in-store sales over the holidays from UBM Fashion.