Holiday Shoppers Get the Best of Both Worlds: In-Store Spirit with Online Ease, Reports NPD


December 12, 2018 – NPD Group – More than one in six holiday shoppers said they will use their mobile phone to buy gifts this season, a number that more than doubles among Millennial shoppers, according to this year’s “Holiday Purchase Intentions Survey” from The NPD Group. However, half of consumers say that simply going out shopping during the holidays puts them in the holiday spirit. This holiday season, retailers are doing more to combine the convenience of online shopping with the feeling of in-store shopping.

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