December 17, 2018 – Forbes – When Monica Royer gave birth to her daughter in 2010, she recalls cradling her newborn in her arms for hours at the hospital—but a minor detail tinged the precious moment. “The clothing that the hospital dressed her in was tattered, stained and likely worn several times before,” said Royer. But when she brought her baby home, she found that the brand new onesies and blankets that filled her child’s nursery weren’t much safer.

At the time, Royer had quit her job in pharmaceutical sales to become a full-time mom. But her newfound obsession with the types of fabrics that clothed and swaddled her newborn led her to launch Monica + Andy, a multichannel retailer of organic and sustainably-made baby clothing. The startup’s signature “cuddle boxes,” gift sets containing stylish yet safe garments for newborns, helped it grow a following among celebrity moms like Jessica Alba and Serena Williams. The company announced it has raised $6 million in a Series A led by Cota Capital and B2 Investment. To date, the Chicago-based startup has raised $12 million in venture funding.

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