The NPD Group Talks Growing Online; What Brands and Retailers Can Learn from DTC


May 1, 2019 – The NPD Group – A wave of digitally native DTC (Direct-to-Consumer) brands has entered the scene: from out-of-the-box mattresses, to affordable suitcases, to transparently made clothes, these DTC brands are in high-dollar growth mode. Plus, traditional brands have elevated their omnichannel game, innovating to create better products and experiences for the end consumer. Brands going direct-to-consumer have leveled the playing field and challenged retailers and manufacturers alike to engage and delight consumers with superior products. The ebb and flow of direct-to-consumer/retailer dynamics will no doubt continue.

What techniques will you use to stay competitive in this dynamic environment? In this paper we have segmented out a sample of 54 brands with the greatest 2018 online share—both digital natives and established DTC brands—and analyzed the tactics that have contributed to their growth. Whether you’re a manufacturer or retailer, read on for trends and advice from our experts on how to grow today. It’s all rooted in consumer purchase data from our Checkout consumer receipt panel.

Read more at The NPD Group.