May 13, 2019 – Forbes – What does it mean when two members of a family known for its merchandising mastery place separate bets on the kid subscription box model?

It means traditional retail should pay attention. Brothers Haim and Ezra Dabah have proven track records in spotting retail trends.

Haim Dabah in the 1980s gave a bargain brand of jeans the cachet and sex appeal of designer denim and made the Gitano brand a bestseller. He later managed a portfolio of fashion brands including Vera Wang, Ellen Tracy, and Nicole Miller and spearheaded designer collaborations with department stores and mass merchants.

Ezra Dabah in the 1990s and 2000s, with his knack for creating low-cost, fashion-forward kids clothes, grew The Children’s Place chain to a mall mainstay with over 900 stores.

Now, each brother is betting that the future of kids apparel lies not in malls or stores, but in subscription boxes delivered to parents’ doors.

Haim Dabah is the founder of Kidbox, a subscription service for national and premier labels for boys and girls that recently announced a partnership with Walmart.

Ezra Dabah is the founder of Kidpik, which sells subscription boxes of private label fashions for girls.

Read more at Forbes.