Over half of shoppers use subscription box services


October 4, 2019 – Retail Dive

  • Fifty-four percent of online shoppers say they use a subscription service, according to a survey conducted by ratings and reviews platform Clutch.
  • Dollar Shave Club is the leading platform of subscription box members (29%), followed by Ipsy (21%), Blue Apron (17%) and BarkBox (17%), the survey finds. HelloFresh, subscribed to by 16% of respondents, was next, followed by Birchbox (14%) and Sephora Play (14%).
  • In its release, Clutch noted that the rise of subscription services can be attributed to the growth of e-commerce, increased social media use and consumers feeling more comfortable paying for value over time.
  • Read more at Retail Dive.