Gymboree brand will stage a comeback in 2020 thanks to Children’s Place


October 15, 2019 – CNBC – The Gymboree clothing brand for boys and girls will be back online and in some stores next year, thanks to The Children’s Place.

The Children’s Place had paid $76 million for the rights associated with both Gymboree and its Crazy 8 brand earlier this year, after Gymboree filed for bankruptcy protection back in January. At the time, Gymboree had 800 locations, all of which shuttered. It marked the second time Gymboree had gone bankrupt in under two years.

On Tuesday morning, The Children’s Place announced in a press release it will relaunch in 2020 and add Gymboree shops inside 200 of its stores across the U.S. and Canada.

“The goal is to provide a Gymboree brand experience that reconnects mom to the branded product that she loves,” Claudia Lima-Guinehut, senior vice president of global merchandising for The Children’s Place, said in a statement.

Read more at CNBC.