November 10, 2019 – Arab News – Inspired by the next-generation adult store concept, Hugo Boss is celebrating the opening of its very first store for children in Riyadh, Saudi Arabia, located in Al-Nakheel Mall.

The store concept conveys a homey feel, welcoming customers to the world of Boss. Warm and residential materials for wooden polo bar and seating areas, as well as white glossy walls, all contribute to the inviting atmosphere. The overall effect is light, the interplay of blue podiums and props differentiate the kidswear interior from the adult stores.

Customers can browse through the collection and enjoy the latest brand-related campaign videos and images which are prominently displayed on lightboxes and TV screens throughout the store.
The store is spread over a total retail space of 60 square meters and features the latest autumn/winter 2019 collection for boys and girls between 0 to 16 years old. Both collections include shoes and accessories.

Read more at Arab News.