What a Girl (and Boy) Wants: Here’s What Drives Childrenswear


January 23, 2020 – Sourcing Journal – Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like, clothing stores and stuff.

Of course, parents then had to pony up for that preppy, peppy California look, just as today’s parents try to keep up with the fickle trends that drive the kids’ market. It’s a business that—despite some of the cryptic lingo—continues to remain steady, thanks to parents who are willing to listen to their kids, and brands that understand the parental preferences, as well.

Childrenswear held a global value of $203.4 billion in 2017, according to Statista, the international statistics portal. The market is forecast to reach $339 billion by 2024, according to Global Industry Analysts (GIA).

Growth in kids’ wear will be “driven by factors such as growing exposure of children to media and the ensuing rise in materialism, excessive consumption and impulsive purchases,” GIA states, adding that other aspects include, “greater autonomy and decision-making power of kids and their enhanced role in purchase decisions; growing affluence of parents; and a widening range of choices in luxury and designer clothing brands.”

Statista says the baby and young children’s apparel market in the United States was valued at $21 billion in 2018. And with all the effort to appease their kids, American parents have made the U.S. the largest consumer of children’s apparel, with 21 percent of the global market, according to web data provide ScrapeHero.

Read more at Sourcing Journal.