Consumers in 2020: Five Trends to Watch


January 2020 – The NPD Group – As a new decade begins, continued change is the only certainty. Buying habits, like resale and rental, are challenging the traditional consumption model, while consumers continue to expect the brands and retailers they buy from to deliver more — and increasingly, stand for more. Amidst these shifts, our Industry Advisors and analysts, experts in industries ranging from apparel to food, recently convened to discuss the trends they expect to take center stage in 2020. Read on to see the trends and explore how successful players will adapt to these shifts.

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