Rockets of Awesome Slashes Staff; Closes Store

Children’s apparel startup raised $49 million from investors including Foot Locker, but losses have mounted

March 1, 2020 – Wall Street Journal – Rockets of Awesome, a children’s apparel startup, is laying off about half of its staff in a retrenchment focused on shifting away from high-paced growth and toward profitability.

“This is a difficult moment, but it’s necessary for the long-term health of the company,” founder and Chief Executive Rachel Blumenthal said in an interview.

Read more at the Wall Street Journal.