How A Family Trip To Europe Inspired The Children’s Brand Minnow

February 17, 2021 – Forbes – You’ve probably seen the adorable swimsuits splashed across the pages of “Bazaar” and worn by the children of celebrities like Molly Sims, Rachel Zoe, Lauren Conrad, Kourtney Kardashian, Elizabeth Chambers, and more. But what you might not know about the minnow brand is that it all stemmed from a family vacation in 2015 (and hunt for a swimsuit). I got to chat with founder Morgan Smith about how this trip and background in premium product marketing unexpectedly created this wildly popular children’s swimwear collection. Plus, the Laguna Beach native shares her top tips for traveling with kids (she has three) and why she decided to try home swapping. 

What inspired you to create minnow? 

“We were on a home exchange for the summer in London, while an English family was living in our home in California we were enjoying Europe. We decided to take a weekender to the Amalfi coast, so I went on the hunt for a swimsuit for my 14-month-old son, Theo. Disappointed with the lack of options I found in a city with a large children’s clothing offering, I started thinking about where I found his swim trunks back home in California. It always felt like a ‘find.’ There wasn’t a consistent brand that I knew of, dedicating themselves to children’s swim. I wanted a simplistic, clean design with a great fit (above the knee). As soon as I got home from our time abroad, I went to work on minnow’s first style, the boardies!”

Read more at Forbes.