May 26, 2021 – New Jersey Family – Jersey Shore: Family Vacation star Jenni ‘JWoww’ Farley always wanted to have a mommy and me shop inspired by her daughter, Meilani. Farley says she knew exactly where she wanted to open the shop the day she took her kids to Nickelodeon Universe, the theme park at American Dream in East Rutherford, NJ. Her son Greyson had an accident on the ride and Farley says it was the “best thing that could have happened” that afternoon.
A staffer at American Dream took Farley through the children’s clothing stores at the megamall. “We were trying to go to The Children’s Place for a change of clothes and I was seeing all the stores and I passed these stores and I said this is it,” she told New Jersey Family. “This is where I want to have my first store with my daughter.”
Last week, Farley’s vision became a reality when her shop, Heavenly Flower, opened its doors for the first time at American Dream. New Jersey Family was invited to the shop’s official opening party and got a first look at the store’s unique collections. From matching mom and child “Be a Good Human” and “Not Today Rona” t-shirts to fun “Lover of Cancelled Plans” tote bags to a mix of keeping it real signs that say things like “I Live In a Madhouse Run By a Tiny Army That I Made Myself” and “Wash Your Hands Ya Filthy Animal,” the shop is filled with cute, affordable finds for mamas and their mini-mes from sizes baby through adult.
The Inspiration Behind Heavenly Flower
We sat down with Farley to talk about the inspiration behind the shop’s clothes, the Instagram-worthy décor—including a stunning flower wall by New York Backdrops (@nybackdrops) and lounge area—and how she came up with the name Heavenly Flower. “Heavenly Flower is based on my daughter’s name,” Farley said. “She was named after Bethany Hamilton who lost her arm to a shark. Lani is heaven in Hawaiian and Mei is a plum blossom flower in Chinese. So Heavenly Flower was always an inspiration to me for a product line.”
About a year ago, Farley and Meilani started working on Fashion Nova mommy and me looks when Meilani told her mom she would love a store that they could call their own. Farley was drawn to American Dream MegaMall because of its support for small brands and unique collaborations.
Read more at New Jersey Family.