Popular online children’s shop Daffodilly opens first storefront in Webster Groves, MO

August 25, 2023 – Ladau News – A new storefront has arrived in the historic Old Orchard business district of Webster Groves, a St. Louis suburb. Daffodilly, a children’s boutique, recently opened its first brick-and-mortar at the corner of Lockwood Avenue and Big Bend Boulevard, tucked away just behind Roger’s Produce in a converted home.

“We’re all about easy, convenient, comfortable and practical,” owner Rachel Minton Rosser says. That translates to functional fashion, featuring ultra-soft fabrics like hypoallergenic bamboo and easy-to-wash silicone mealtime must-haves, toys and teethers.

The retailer first rose in popularity through an online audience and by engaging with customers face-to-face at metro area pop-ups. When seeking a site, Rosser wanted a unique, versatile space with room for retail as well as packaging and staging which could enable Daffodilly to cater to its online clientele and produce content for its social media followers.

“Growing online is one of the most essential things for us,” Rosser says. “Having a second level with good lighting and good space was good for us.” And, if ever Rosser needs an impromptu ‘Bring Your Kids to Work Day,’ the upstairs is adaptable to meet her family’s needs.

Location proved another big factor, with the neighborhoods of Kirkwood and Webster Groves on the short list. Daffodilly’s columned façade and contemporary fashions for babies and toddlers fits right in with the lineup of Webster Groves hot spots, such as The Annex Coffee and Foods, Cyrano’s Café, Civil Alchemy and Leopard Boutique. “We love Old Orchard,” Rosser comments. “It feels very up-and-coming, with lots of cool businesses.”

Read more at Ladau News.