Mini Wonder Kids’ Boutique Opens This Month On Southport Corridor in Chicago; The boutique, an offshoot of founder Ali Reff’s Alice & Wonder brand, opens Sept. 30th with a focus on items for babies and toddlers

September 6, 2023 – Block Club Chicago – A kids’ boutique from the owner of Alice & Wonder is opening down the street from its Southport Corridor Chicago location.

Mini Wonder, 3527 N. Southport Ave., opens Sept. 30 and is the third store from owner Ali Reff. The store, focusing on babies and toddlers, is an offshoot of women’s boutique Alice & Wonder, with one location at 3542 N. Southport Ave.

Reff, who has three children under 3, said in an Instagram post she wanted “to create a space for babies and toddlers that encourages the creativity and curiosity of being mini.”

” … I know first-hand this mini stage goes too fast,” Reff said. “And my hope is this shop will help you and your loved ones enjoy every second.”

Mini Wonder’s selection is inspired by the kinds of gifts Reff received at her baby shower or ones she bought for her friends’ kids, Reff said in the post.

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