E-commerce Trends You Can’t Ignore Across Fashion, Home and Technology


October 15, 2018 – The NPD Group – In the past, the conversation around e-commerce often centered on brick-and-mortar vs. e-commerce (brick vs. click). They were considered two separate entities engaged in a fierce battle for consumers’ share of wallet. That’s changing.

“Retailers and brands that grew up in stores are increasingly hoping to grow their share—with bricks and clicks. The new term is “blended retail,” where brands and retailers develop an omnipresent approach, providing a seamless experience to consumers regardless of when, where, and how they shop. It’s never been more important to consider a blended retail strategy that incorporates e-commerce, especially considering its growth: online sales in the U.S. grew four times as fast as the total retail market as measured by NPD in the 12 months ending June 2018,” says Marshall Cohen, chief industry advisor.  Download the full .pdf report from NPD.