Organic children’s clothing company Monica + Andy opens first guideshop in Short Hills, NJ


October 18, 2018 – – Monica Royer had an idea for an online children’s clothing company, but she knew the company also needed something unavailable online – face-to-face interaction with customers. So her business, Monica + Andy, became the rare retailer that launched its online business almost simultaneously with a physical store, in the company’s headquarters city of Chicago.

“We had an office in the back of the store for the first two years because I wanted to learn from my customers what they liked and didn’t like and experience the brand with them,” said Royer, founder of Monica + Andy. Read the story at