Kidswear e-retailer to open summer-long pop-up on East Side of Milwaukee


May 3, 2019 – Milwaukee Business News – A Milwaukee-based children’s clothing retailer is expanding its e-commerce operation to a brick-and-mortar location on the city’s East Side for the summer.

BlackBear Children’s Boutique, which sells high-end baby and children’s clothing and accessories, will open a pop-up shop next month at 2622 N. Downer Ave., Milwaukee, WI, the former Roots Underground Outfitters space.

It plans to take over that 895-square-foot retail space, situated between Cafe Hollander and Robert Laurence Hair Studio, from mid-June through late August. The store will be open Tuesdays through Saturdays. 

Owner Emma Carollo launched the business as an e-commerce site in 2017. It carries ethically produced products from almost 30 local and global brands. Most items are geared toward children ages 0 to 6, but its website includes a section for “big kids,” ages 7 to 12.

Read more at Milwaukee Business News.