Miles Baby Neighborhood Shop Spotlight: Boutique Béluga


April 5, 2019 – Miles BabyWith high-level studies in economics, owner Anne-Laurie Bergeron never imagined joining the family business at Boutique Béluga in Jonquière, Quebec, until she realized that her vision could have an actual impact on parents of her generation and others.

What made you want to take over the boutique?

Throughout my childhood, I could see my mother’s passion reflected in her hard work for the store. Whether it was her obsession with shopping, her love for clothing or simply her love for people, she gave me the itch, in spite of herself. Being young at heart, I have always been close to the kids around me, and the business world has always piqued my interest. Besides, working with children every day is such a joy, to be able to see the pictures that our customers send us and occasionally organize special events for them. The dynamic team and the young vision that is now at the helm of our children’s store will surely carve a place in this field, in its own way.

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