Oh Baby! Comes to Mall of America; Local retail veterans Tom and Mary Lauer will open their fourth Twin Cities store at MOA this month


November 4, 2019 – Minneapolis-St. Paul Magazine – Upscale baby and child brand owners Tom and Mary Lauer will open a new oh baby! store at Mall of America in Minnesota this month. The Lauers, who also own home decor and interior design studio que sera’ in Excelsior, will continue operating their two other oh baby! locations at 50th & France and in Wayzata.

The new store, situated on mall’s first floor outside of Nordstrom, will showcase the Lauers’ exclusive oh baby! brand line—apparel and accessories locally designed by Mary herself and manufactured in the company’s Northeast Minneapolis warehouse. The Lauers also distribute their oh baby! products to third-party stores and boutiques across the globe.

But Mall of America isn’t exactly “new” territory for the couple. In 1994, they launched their first-ever retail store at MOA after they were selected to participate in the mall’s Entrepreneur Partnership Program (EPP). There, they sold handcrafted furniture and hand-painted children’s clothing before they made the move to Galleria Edina.

Read more at Minneapolis-St. Paul Magazine.